IMI Games
What’s in the Gaming Industry for Telco ?
The gaming industry is 80% larger than the movie industries around the world.
With rapid growth it is estimated to reach USD 270 Billion by 2025.
Advantages unique to Telcom
Telcos are uniquely positioned to lead the pack in the gaming industry.
Telcos have access to a huge customer base, and gaming presents a massive opportunity to monetize this reach.
Telcos have an unparalleled upper hand when it comes to infrastructure.
Solving salient issues in the industry
Plus, it helps Telco find an answer to one of its most worrying problems, User attrition.
It is said that nearly 60% of customers switch their mobile service provider every year.
Yet, herein lies a golden opportunity as well. Research shows that around 75% of new customers coming to MSPs are from another provider.
IMI Games
How can a gaming platform help Telco?
Increasing the number of users and the ARPU
A gaming platform with a loyalty point system can be used to,
Reduce routine attrition: Due to loyalty programme and opportunities to win offers)
Improve recruitment of new users: Due to Increased visibility and opportunities to win offers)
A high proportion of the new users would be gamers and other heavy data users.
Therefore, not just the sheer number but average revenue per user (ARPU) increases as well.
Improved brand visibility
Gaming ecosystem is a buzzing social sphere
Players take it to social media to share their achievements. Feeling a sense of uniqueness is among the top 5 motivators to play games
This can potentially create tremendous levels of organic traction for the brand in social media circuits.
Brand positioning among the tech savvy
Being associated with the gaming industry and creating exciting value propositions such as low-latency connections, makes these telco companies be viewed as game-changers.
Once again attracting high-end users, driving-up the ARPU (average revenue per user)
What can we do?
We are a gaming factory. Our assembly line work process enables us to provide custom made games at a fraction of price.
Whatever the gaming need may be, from hyper-casual gaming portals with an array of games, to multiplayer first person shooters we can provide tailor made gaming solutions with highly secured, real-time leaderboard modules.
IMI Games
Games for Websites
Hyper-casual games are a genre of mobile games that are characterized by their simple mechanics, short play sessions, and high replayability. They are designed to be easy to pick up and play, with minimal instructions or tutorial required.
Why have them on your Web?
27% higher than websites without games!
Games can be a great way to keep visitors on a website longer, as they provide a form of entertainment and engagement.
Utilizing games can help keep visitors on the site longer and increase the chances of them returning to the site.
A study by the University of Rochester found that websites with games had a 38% higher page view count and a 56% higher return visit rate compared to websites without games.
Another study by the University of Tampere in Finland found that websites with games had a 27% higher user engagement rate compared to websites without games.
30% Higher Web Traffic!
Games can be a powerful tool for increasing website traffic by providing a form of entertainment for visitors. They can also be used to reach new audiences and expand a web-site’s user base as they are often shared on social media, leading more people to discover the web-site.
This way of user acquisition is extremely effective as it preferentially targets those in the close social circuits of regular users.
A case study by the online retailer, Zulily, found that their game increased website traffic by 30%.
Games can be used to engage visitors and turn them into customers by providing an interactive experience with a brand or offering a reward for completing a game or providing contact information.
Evidence A study by the University of California, Berkeley found that website visitors who played an interactive game were more likely to make a purchase. The study found that the conversion rate for visitors who played the game was 9.3%, compared to 2.4% for visitors who did not play the game.
A study by the University of Missouri found that website visitors who played a game were more likely to provide personal information, such as an email address. The study found that the conversion rate for visitors who played the game was 40%, compared to 12% for visitors who did not play the game.
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Over 15% increase in user satisfaction
Games can be a powerful tool for improving the user experience on a website by providing a fun and interactive way for visitors to interact with a brand
A study by the University of Tampere in Finland found that users reported higher levels of satisfaction and enjoyment when interacting with websites that featured games.
A case study by the e-commerce platform, BigCommerce, found that adding a game to a website led to a 15% increase in user satisfaction
IMI Games
Why Us?
IMI specializes in the production of hyper casual games for niche markets.
The 40 strong teams of Developers, Marketers, Designers and Psychologists will address concerns and objectives of each client on a case-by-case basis.
Production of branded gaming content and customization for client requirements come easy to us.
The almost assembly line- like production process of our gaming factory ensures that you get a quality guaranteed product at a fraction of a price!
